Mark Bondarev

Education

• University: Higher School of Economics, Faculty of Business Informatics Years Attended: 2014–2018 Degree: Bachelor of Business Informatics with a focus on Digital Marketing and Product Management
• Advanced Degree: Master of Science in Digital Marketing and Analytics, University of Warwick (2019–2021)

Additional Training and Certifications Certification:

• Google Analytics Advanced (2021)
• Course: "Advanced SEO Strategies for Competitive Markets," SEMrush Academy (2020)
• Certification: "Product Management Essentials," Product School (2022)

Languages

• Russian (Native)
• English (Fluent)

Career History

Conducting SEO audits and implementing on-page and off-page SEO strategies for clients in e-commerce, SaaS, and local businesses. Optimizing website structure, performing keyword research, and enhancing content quality to achieve first-page rankings on Google. Collaborating with content creators and developers to ensure SEO best practices were integrated into content creation and website architecture.

Developing and executing SEO strategies for a wide range of clients, optimizing their websites for search engines, and improving organic traffic by 35% on average. Leading a team of SEO specialists, managing multiple client projects, and providing training on the latest SEO trends and tools. Creating comprehensive SEO reports, including keyword ranking, traffic analysis, and conversion rate optimization.

Leading product development for B2B SaaS solutions with a focus on customer acquisition, user experience, and conversion optimization. Implementing and overseeing SEO strategies to enhance organic traffic, increase search engine rankings, and improve the overall online visibility of the company’s digital products. Collaborating with cross-functional teams (UX/UI, marketing, development) to ensure seamless product launches and updates aligned with business goals. Conducting competitive market analysis, keyword research, and SEO audits to develop actionable plans for product and content optimization. Monitoring key product metrics (KPI) and iterating on product features based on user feedback, performance data, and market trends. Utilizing data analytics tools such as Google Analytics, Ahrefs, and SEMrush to track and report on SEO performance, ensuring alignment with product objectives.

Professional Skills

• Expertise in SEO optimization, including technical SEO, on-page optimization, link building, and content strategy.
• Strong product management skills, focusing on agile methodologies, market research, and feature prioritization.
• Proficient in data analytics, A/B testing, and performance tracking to drive product improvements.
• Hands-on experience with Google Analytics, SEMrush, Ahrefs, and various SEO tools for monitoring and reporting.
• Strong project management abilities with a focus on delivering projects on time and within budget.

Personal Qualities

• Results-driven, with a passion for data and analytics, continuously seeking ways to improve product performance and SEO effectiveness.
• Excellent problem-solving skills, with the ability to handle complex challenges in fast-paced, high-pressure environments.
• Collaborative leader, experienced in managing cross-functional teams to achieve business objectives.

Publications

Article:

• "Maximizing Product Growth Through SEO: Strategies for 2023" (TechnoSpark Blog, 2023).
• A guide on integrating SEO strategies with product management to boost digital product visibility and user acquisition.

Research Report:

• "SEO Trends and Algorithms: What to Expect in 2024" (WebMasterPro, 2022).
• An analysis of the latest search engine algorithm updates and their impact on digital marketing strategies.

Professional Activities

• Speaker: "SEO for Product Managers: Bridging the Gap Between Marketing and Development" – ProductCon (2023)
• Panelist: "Optimizing for the Future: How SEO and AI are Shaping Digital Products" – SEO Summit (2022)

Awards and Memberships

• Award: "Best SEO Strategy Implementation" at the Russian Digital Marketing Awards (2021)
• Member: Association of Product Management Professionals (APMP)

Interests and Hobbies

• Enthusiast of emerging digital marketing technologies and their application in product growth.
• Regularly follows the latest trends in artificial intelligence and machine learning and their impact on SEO.
• Enjoys coding in Python for automating SEO tasks and data analysis. Passionate about hiking and exploring nature, balancing digital work with outdoor activities.