Elijah Robinson

Elijah Robinson

Elijah Robinson – Senior Digital Marketing Strategist at Netflix, specializing in data-driven marketing and customer experience. With a Master’s in Digital Marketing from NYU, he’s driven engagement for top brands like Nike, Facebook, and Netflix using advanced analytics and multi-channel strategies.

elijahrobinson@investortip.com

Education

  • University: University of Southern California (USC), Marshall School of Business Years Attended: 2013–2017 Degree: Bachelor of Science in Marketing and Digital Communication
  • Advanced Degree: Master of Science in Digital Marketing and Data Analytics, New York University (NYU) (2018–2020)

Additional Training and Certifications Advanced Course:

  • "Digital Strategy and Customer Experience," Harvard Business School (2021)
  • Certification: Google Analytics (2021)
  • Certification: HubSpot Inbound Marketing Certified (2022)

Languages

  • English: Native

Career History

Nike Career History Marketing Coordinator Years 2017–2018

Supported digital marketing for product launches and analyzed consumer behavior for brand strategy refinement.

Facebook Career History Digital Marketing Specialist Years 2018–2020

Enhanced user engagement through data analysis, campaign optimization, and automated targeting.

Netflix Career History Senior Digital Marketing Strategist Years 2020 - 2023

Develops and implements digital marketing strategies for audience growth and engagement. Utilizes data to personalize customer communications and optimize campaigns. Oversees multi-channel campaigns, focusing on customer acquisition and retention.

Professional Skills

  • Digital Marketing: Expertise in campaign management, SEO, SEM, and content marketing.
  • Data Analytics: Proficient in Google Analytics, HubSpot, and customer engagement analysis.
  • Content Personalization: Skilled in crafting personalized marketing experiences and automating marketing processes.

Personal Qualities

  • Creativity: Innovative in developing data-driven strategies.
  • Multi-tasking: Skilled in managing multiple campaigns simultaneously.
  • Analytical Thinking: Strong in understanding market trends and consumer behavior.
  • Adaptability: Quick to adjust to new digital trends and technologies.

Publications

  • Article: "Digital Marketing Trends: How Data Analytics is Shaping Customer Experience" (Marketing Journal, 2022)
  • Publication: "Personalization in Marketing: Leveraging AI to Enhance Customer Journeys" (Digital Strategy Review, 2021)
  • Research: "Social Media Marketing: Best Practices for Engaging Global Audiences" (Marketing Week, 2020)

Professional Activities

  • Speaker: Digital Marketing World Forum (2022)
  • Panelist: "Future of Digital Marketing" at Web Summit (2021)
  • Speaker: Social Media Strategies Summit (2020)

Awards and Memberships

  • Award: "Best Digital Campaign of the Year," Netflix (2022)
  • Membership: American Marketing Association (AMA)
  • Recognition: "Top 50 Marketing Innovators Under 30" (2021)

Interests and Hobbies

  • Digital Marketing Trends: Passionate about exploring industry innovations.
  • Social Media Projects: Enjoys content creation and engagement experimentation. Business Literature: Interested in marketing, branding, and consumer psychology.
  • Active Lifestyle: Participates in running and charity marathons.
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