Location: Dakar, Senegal
Along the dusty streets of Senegal, I watched with great interest as many local Senegalese were using their smartphones to send text messages and communicate.
In case you didn’t know: The capital of Dakar is highly connected with high mobile usage among the local population.
Although many people don’t make large salaries when compared to western countries, I noticed a huge demand for this industry that’s largly untapped in Senegal.
An industry that has massive growth potential for international companies who want to expand their business in West Africa.
It’s such a simple business that doesn’t get a lot of attention in Africa. It’s already popular in most westernized nations like America, but hasn’t caught on in Senegal yet.
I’ll let you in on a little secret…
The delivery industry is poised for massive growth in both Senegal and the rest of West Africa.
There are already several restaurants delivering meals to the rising West African middle class who now is working longer hours with less time to prepare meals for their families.
In fact, I met several Senegalese men who worked as delivery boys. They can use either scooters or cars to deliver food as well as clothing, packages, etc.
Food apps like Eat24Hours and delivery services like Amazon Prime are already massive successes. Why not use these services in West Africa too?
- Food delivery
- Package delivery
- Goods delivery
- Apps like Uber
- Any service that delivers an in-demand product/service to a willing buyer
How to Capitalize on this Massive Potential
International companies need to take a serious look at West Africa because studies predict that over half of the world’s population in 2050 will be living in Africa.
Corporations can longer ignore the growing middle class in West Africa. I spent several months exploring West Africa and spoke with many business owners who would look to assist and work with overseas companies.
Senegal will welcome you with open arms if you provide things that are currently lacking.
Potential Companies that Could Benefit in Senegal
There was a point in time where nobody considered China a global economic power. I feel the same will happen in Africa. The best time to start investing is when nobody is looking.
Companies already doing well in Senegal
The West African gold rush has already started. Will you be there to cash in on its hidden riches?